Jungle Scout works well as stand alone tools, but not as a whole.
Throughout these user interviews, it is clear that our tools work. When the users were able to find the correct tool for the job, they succeeded. But where we stumbled was helping them find the correct tool.
Users often found it difficult to access Listing Builder or Product Tracker; 50% had to be told where to go. Once inside, however, users found these tools easy to use and often brought up this experience as one of their favorites.
Clearly, we needed to start thinking about how these tools work together for our users' workflows. Jungle Scout users will get a much better experience if we do this.